The Hospital Association of South Africa (HASA) represents the owners and managers of the majority of private sector hospital beds in the country.
The Hospital Association of South Africa (HASA) represents the owners and managers of the majority of private sector hospital beds in the country.
HASA prides itself on its values i.e. acting with integrity towards stakeholders, being caring in approach and advancing healthcare while acting responsibly at all times. To this end the website had to accurately convey its brand positioning.
Big Beard Web Solutions initiated a series of engagements with its various stakeholders, that has blossomed into a relationship spanning several months. The UI/UX design principles not only conform with best practice standards, but enable the new version of the HASA website to be aesthetically pleasing, while serving its core audience and positioning the brand as a core pillar in the South African healthcare sector.