As a Marketing Assistant at Big Beard Web Solutions, I’m constantly on the lookout for tools and innovations that not only streamline our workflows but also genuinely address the everyday challenges we face in campaign planning and content execution. Attending the Sharedul launch event hosted by Naledi Mashego CEO and Founder of Cherry Republik and Sharedul on Friday, 23 May 2025, in Cape Town was an inspiring and refreshing experience that left a lasting impression on me, both professionally and personally.
The event was more than just a product launch, it was a story of innovation born from frustration. Hearing how a simple yet powerful question, “Why can’t we build our own tool?” evolved into the creation of an entire platform was truly motivating. It reminded me how important it is to challenge the status quo and trust our instincts when something isn’t working.
Sharedul isn’t just another social media management tool, it’s a solution built by marketers, for marketers. Every feature, from AI-assisted content suggestions to simplified approval workflows and comprehensive reporting, seems thoughtfully designed to remove friction from our daily tasks. What resonated most with me was how clearly the team at Cherry Republik understood the pain points many of us deal with, especially when juggling client needs, tight deadlines and ever-changing social algorithms.
What also stood out was the inclusivity of the platform’s target audience. Whether you’re a social media manager, an agency founder, a freelancer, or even a busy professional trying to maintain a personal brand, Sharedul seems to meet you where you are. It’s not just a tool, it’s an enabler, designed to empower users without overwhelming them.
Congratulations to the Cherry Republik team on this milestone. I’m excited to explore how Sharedul can help elevate the work we do here at Big Beard Web Solutions. It’s always a privilege to witness the birth of something truly game-changing and this event was exactly that.
Amanda Boyisi
Marketing Assistant
Big Beard Web Solutions
Amanda Boyisi
Amanda Boyisi is a Marketing Assistant at Big Beard Web Solutions. With a keen interest in digital strategy and brand storytelling, she supports the business’s marketing efforts through creative campaign execution and content development.
