Independent Alternatives is a specialist asset manager with offerings in domestic hedge funds and long-only funds.
Independent Alternatives
Services
- UI/UX DESIGN
- WEB DEVELOPMENT
- COPYWRITTING
Industry
- Financial Services
- Investment Management
Client
Independent Alternatives
Year
2025
The Challenge
Independent Alternatives needed a website that truly reflected its expertise, professionalism and distinct African identity. The previous site lacked strong branding, visual impact and a seamless user experience. Cluttered navigation and outdated visuals made it difficult for visitors to engage with the brand and understand its unique perspective.
What We Did
Big Beard Web Solutions transformed the website into a modern, visually compelling and user-friendly platform with a refined logo, sleek abstract imagery and African-inspired design elements. Enhanced typography, structured navigation and a seamless user experience ensured easy engagement across all devices. To boost online visibility, we implemented SEO best practices, strategically incorporating relevant keywords. We also optimised meta titles and descriptions to improve search rankings, ensuring they remained clear, engaging and aligned with the brand’s messaging.
