Executive Summary
Singh Le Roux Orthotics, a South African healthcare organisation in the health sector, required a digital presence to support visibility, credibility, and access to information for healthcare professionals and patients. As a startup, the organisation had no online reference point for its orthotic devices, mobility aids, and rehabilitation support products.
Big Beard Web Solutions, an AWS Partner, built and deployed a website using Quik Quik AI. The solution runs on Amazon Web Services (AWS) and uses Amazon S3, Amazon CloudFront, Amazon Cognito, and Amazon Bedrock (AgentCore with Claude Sonnet 4.5). The implementation established an online presence, improved access to information, reduced manual communication, and increased enquiries.
Customer Overview
Singh Le Roux Orthotics operates in the healthcare sector in South Africa. The organisation provides orthotic devices, bathroom aids, wheelchair solutions, and mobility support products designed to assist rehabilitation, independence, and patient care.
The company serves pre operative and post operative hospital patients, rehabilitation patients, sports injury patients requiring bracing, and elderly individuals requiring mobility assistance. It also works with healthcare professionals and medical practices to supply orthotic and assistive devices for patient treatment and recovery.
Challenge | Lack of Online Presence and Reference Point
Singh Le Roux Orthotics had no online presence to support visibility or act as a reference point for healthcare professionals, patients, and end users. As a startup organisation, there was no verifiable digital footprint available for potential customers to review services, products, or company information. This limited exposure within the healthcare sector and affected sales activities and internal communication processes.
The absence of a centralised online environment also meant that staff needed to manually share product and company information with healthcare professionals and patients. This created inefficiencies and limited the organisation’s ability to provide consistent access to information.
If not addressed, the lack of digital presence would continue to restrict visibility, reduce customer engagement opportunities, and limit the organisation’s ability to scale its outreach within the healthcare market.
About Big Beard Web Solutions
Big Beard Web Solutions is an AWS Partner that delivers digital solutions using Amazon Web Services (AWS) and AI supported website building tools.
The organisation works with AWS to design and deploy scalable digital solutions using cloud based infrastructure, supporting clients in establishing reliable and efficient online environments aligned with their operational needs.
Solution | Website Built and Deployed Using Quik Quik AI on AWS
Big Beard Web Solutions worked with Singh Le Roux Orthotics to design and deploy a website using Quik Quik AI, an AI powered website building platform used to accelerate development and deployment.
The entire website was built and deployed using Quik Quik AI, creating a new digital environment hosted on Amazon Web Services (AWS)
The solution uses the following AWS services:
- Amazon S3 for website hosting
- Amazon CloudFront for content delivery
- Amazon Cognito for authentication
- Amazon Bedrock (AgentCore) using Claude Sonnet 4.5 for AI functionality within the platform
Big Beard Web Solutions was selected due to its experience in deploying AWS based digital solutions combined with AI enabled website development using Quik Quik AI. This combination allowed the organisation to rapidly establish a functional and scalable online presence without requiring a traditional development cycle.
The implementation focused on delivering a structured and accessible website environment that could be updated through the Quik Quik AI platform. Training was also provided to support the client in managing and republishing content changes independently.
Outcome | Improved Access, Visibility, and Communication Efficiency
Following implementation, Singh Le Roux Orthotics established an online presence that provides healthcare professionals and end users with access to structured information about the organisation’s products and services.
- The website improved consistency in communication and access to information across stakeholders.
- The organisation experienced increased enquiries following the launch of the website, improving engagement with potential customers within the healthcare sector.
- The AWS based architecture provides a scalable foundation that supports continued growth and allows the organisation to expand its digital presence as operational needs evolve.
Next steps include continued use of the Quik Quik AI platform for website updates and ongoing refinement of content to support customer engagement and accessibility.
Client Quote
“Big Beard Web Solutions delivered a professional website using AWS and Quik Quik AI, improving our visibility, credibility, and customer engagement.”
Stiaan le Roux
Executive Director
Singh Le Roux Orthotics and Assistive Devices
Rughshana Sait
Rughshana Sait is a Junior Copywriter and Marketing Assistant with a passion for creating engaging, purposeful content that connects with audiences. She enjoys combining creativity with strategy, often adding a subtle touch of humour and wit to make her writing more memorable while keeping every piece clear, authentic, and impactful.
