Gifting can be hard. Whether it’s for a stranger, loved one or even a close relative. People’s tastes are constantly changing and whether you decide to make an online purchase from an online store like Takealot the options can be quite overwhelming.
How about, instead of gifting for gifting’s sake, you thought more deeply about what the giftee required. South Africa’s current economic climate may seem dismal, even more reason to support smaller businesses. At Big Beard Web Solutions we have spent more than a decade honing our craft to supply businesses with high-performance websites. An online presence is great for several professional reasons, but there are quite a few personal ones too.
Websites Compliment Personal Projects
Why not make 2023 the year you launch that wellness website idea you’ve been working on for so long? Then again, it might be something else that piques your interest. Hobbies have helped people the world over earn an extra income. In a Forbes article, DIY Website Academy creator and entrepreneur, Jesse Catorc stated:
“While your website and brand will always evolve, growing your traffic and reach will, over time, give you a huge advantage…”
A website is a great way to share your personal project with the world. It has several moving parts to consider, but we can help to alleviate that burden. Whether you’ve built up a strong social media following over the years or just starting out, a website brings it all into one place. You may even find it evolving into a professional pursuit.
Pay it Forward for an Aspiring Entrepreneur
Starting something new is often the hardest part of any process. The fear of failure makes it difficult for many to relinquish the “aspiring” aspect. It is essential that we inspire a more entrepreneurial spirit in a South Africa that is currently facing an unemployment crisis. The International Finance Corporation (IFC) revealed that:
“Micro, small and medium enterprises (MSMEs) constitute more than 90% of all formal business in the country, employ 50-60% of the workforce and contribute 34% of GDP (Gross Domestic Profit).”
Due to various forms of red tape, entrepreneurs find it challenging to access the right kind of help. A website bridges the gap. It is an effective way for a small business owner to show off products and services, while marketing them to prospective clients. Presented as a gift, a website not only shows support for your favourite entrepreneur but also positively contributes to the local SMME (Small, Medium and Micro Enterprises) sector.
Conclusion
I expect there to be plenty of “once-in-a-lifetime” offers this Black Friday. Though, I kindly implore you to think beyond that fancy new gadget you’ll probably grow bored of when the update is released in two minutes time.
Most local entrepreneurs cannot afford the rent for traditional brick and mortar stores. Therefore, a website will form the cornerstone of their marketing endeavours. Consider giving a website as a gift this Black Friday and do your part to support the South African business community.
